Senior Marketing Operations Manager

Job description

About Surfly

Surfly is a high-growth and award-winning interaction middleware player that can share, secure, and transform web experiences. We’re on a mission to create (and be) the next wave of online interactions, currently powering online in-person experiences for 200,000+ users worldwide.

Our solution enables anyone to add a collaborative layer to any web application without having to modify or change the original application. Leading organizations use Surfly to accelerate remote deal-closing, collaborate better with seamless functionality, and engage with their own customers in a more efficient and meaningful way. Our flagship product, co-browsing, enhances online journeys with features like video chat, secure document signing, PDF document completion, file sharing, and more.

We’re dedicated to making our product the most user-centric in the market and we’re busy building a team with the passion and drive to achieve this. We’re looking for ambitious, curious, driven and dependable teammates - if this sounds like you, we want to hear from you!


Who we are looking for

Surfly is looking for a Senior Marketing Operations Manager to build and take ownership of our martech stack. You will be responsible for the systems, tools and processes that are central to the effective running of the team to drive the business forward.

Excellent communication skills, organizational behavior, acute attention to detail, and professional follow-through are critical to the success of this position. You will assist in developing scalable processes for building data-driven and automated marketing campaigns. You are expected to be knowledgeable of and apply industry-best practices for marketing analysis as well as tracking and managing database performance.


Responsibilities
  • Own, manage and maintain the Marketing technology stack and third party technology vendors, including Pardot and Salesforce.

  • Audit our freshly implemented Pardot instance and turn it into a best-in-class marketing automation system.

  • Work closely with Sales to create processes that ensure no lead gets left behind, from building scoring models to establishing SLAs for follow-up.

  • Manage database hygiene, undertaking frequent data cleansing and proactively looking for new and innovative ways to maintain the data and enrich it further.

  • Own and create all Pardot campaigns, ensuring campaigns meet standard processes and quality standards.

  • Monitor, measure and analyse the effectiveness of all marketing initiatives, accurately building lead forecast models, analyzing conversion rates and making recommendations on where to best invest our marketing budget.

  • Be the technical point of contact in the team for any Salesforce or systems requirements.

  • Stay up-to-date with the latest Marketing technologies and best practices to drive continuous improvement and optimize pipeline performance.

  • Ensure data compliance to GDPR, CCPA and other standards.


Surfly perks

  • MacBook Pro and headphones

  • Standing desk and ergonomic chair

  • Work with other smart, ambitious, curious, and dependable colleagues

  • Employee stock options: we are all owners and shareholders of our company - Surfly's success is in our hands!

  • 25 holidays per year

  • Company-wide gathering and team outings

  • Monthly wellness stipend

  • Professional development opportunities

  • Foosball table at the office

  • Beautiful office in city center with canal views

  • Relocation assistance

At Surfly, we believe that diversity breeds growth and success. We strive to create a supportive, welcoming and innovative environment for everyone on our team.

Sounds interesting? Apply on our website jobs.surfly.com. Not seeing an open role that currently fits your experience? Get in touch and tell us why we need someone like you.


Requirements

Qualifications & experience

  • 5-7 years of experience in Marketing Operations/Marketing Automation in a B2B SaaS environment

  • 3+ years of experience with Pardot administration and Salesforce usage is a must

  • Experience with ABM platforms (6Sense, Demandbase, etc.) and Outreach is a plus

Competency & skills
  • Hands-on problem solver with a proven technical background to identify and solve sophisticated business problems

  • Strong project management skills and expertise designing and implementing process improvements

  • Ability to translate and communicate complex technical concepts in non-technical, business terms for various stakeholders

  • Strong understanding of data models, particularly for pipeline and attribution reporting. Experience with BI tools (Looker, Tableau) a plus

  • Self-starter, with an ability to work effectively and balance multiple projects at the same time while navigating changing priorities

  • Passionate about marketing technology and supporting data-driven marketing & innovation

  • Ability to manage stakeholders across a variety of disciplines and levels of seniority

  • Excellent verbal and written communication skills

  • Experience working in a global organization is a plus