Senior Product Marketing Manager

Job description

About Surfly

Surfly is a high-growth and award-winning interaction middleware player that can share, secure, and transform web experiences. We’re on a mission to create (and be) the next wave of online interactions, currently powering online in-person experiences for 200,000+ users worldwide.

 

Our solution enables anyone to add a collaborative layer to any web application without having to modify or change the original application. Leading organizations use Surfly to accelerate remote deal-closing, collaborate better with seamless functionality, and engage with their own customers in a more efficient and meaningful way. Our flagship product, co-browsing, enhances online journeys with features like video chat, secure document signing, PDF document completion, file sharing, and more. 

 

We’re dedicated to making our product the most user-centric in the market and we’re busy building a team with the passion and drive to achieve this. We’re looking for ambitious, curious, driven and dependable teammates - if this sounds like you, we want to hear from you!

 

Who we’re looking for

Surfly is looking for a Senior Product Marketing Manager with previous B2B scale-up experience to communicate the benefits of Surfly, its core technology, and drive its usage by enterprises across any industry. You will be responsible for creating and managing product-focused messaging, positioning, and working across various teams to help meet Surfly’s strategic objectives. As a member of the Marketing team, you will be working with Sales, Customer success, Product, and Engineering to develop and lead strategic projects, from ideation to execution. You are extremely adept at understanding complex technologies, their potential applications and use cases, and turning that into content that is clear, concise, and explains the benefits of Surfly, while developing a keen understanding of our customer base.

 

Responsibilities
  • Create product messaging that clearly describes our technology, use cases, features, and benefits, with the goal of helping to bring on more customers as well as increase usage among current customers.

  • Work with the Product team to communicate how current and new offerings are positioned and resonate with our ideal customers.

  • Develop a deep understanding of the needs and demands of our customers, including running user testing, the creation of customer satisfaction surveys, and the creation of user and buyer journeys/profiles

  • Develop and manage the go-to-market of new product releases to educate customers (and potential customers) and reduce any friction for product usage. This would also involve assisting in the creation of such content such as blogs, case studies, web pages, etc.

  • Work with Sales to create assets (decks, one-pagers) to help attract prospective customers. 

  • Work with Customer Success to create communications to existing users regarding new products, existing features, and other engaging content.

  • Develop, research, and maintain competitive intelligence and marketplace/industry data.

  • Take a product marketing leadership role - as the first Product Marketer in a pre-Series A start-up, it will be your responsibility to meet current needs as well as put the process and structure in place to rapidly scale in the near future.


Surfly perks

  • MacBook Pro and headphones

  • Standing desk and ergonomic chair

  • Work with other smart, ambitious, curious, and dependable colleagues

  • Employee stock options: we are all owners and shareholders of our company - Surfly's success is in our hands!

  • 25 holidays per year

  • Company-wide gathering and team outings

  • Monthly wellness stipend

  • Professional development opportunities

  • Foosball table at the office

  • Beautiful office in city center with canal views

  • Relocation assistance

 

At Surfly, we believe that diversity breeds growth and success. We strive to create a supportive, welcoming and innovative environment for everyone on our team.

 

Sounds interesting? Apply on our website jobs.surfly.com. Not seeing an open role that currently fits your experience? Get in touch and tell us why we need someone like you.


Requirements

Qualifications & experience
  • 5+ years of experience in B2B SaaS Product Marketing, with at least 3 years of experience being in a scale-up environment.

  • Experience marketing complex technology and ability to see the wide range of applications for that technology.

  • Experience creating product-focused content for sales and customer success enablement, including one-pagers, product feature sheets, website content, blog posts, use cases/customer stories, etc.

  • Experience in competitive, industry, and user research.


Competency & skills
  • Ability to quickly execute and iterate in an extremely fast-paced, high-growth environment.

  • A passion for what you do and a fearless attitude: you are not afraid to try new things, and if they fail, you quickly move on and try again.

  • Strong analytical skills with a track record of delivering data-driven recommendations.

  • Excellent verbal and written communication skills, including the ability to simplify complex ideas for a variety of audiences.